Maximizing Conferences: A Strategic Guide

Conferences can be a goldmine for networking and opportunities, especially as a business school student. Here’s how to maximize your experience before, during, and after the event:

Before the Conference: Preparation is Key

  1. Research Attendees & Companies – Identify key employers and professionals who will be there. Check the speaker lineup, panel discussions, and attendee lists if available.
  2. Set Clear Goals – Decide what you want to achieve at the event, whether it’s networking with recruiters, exploring specific industries, or securing follow-up meetings.
  3. Refine Your Story – Be ready with a concise introduction that highlights your background, interests, and what you’re looking for.
  4. Update Your Materials – Ensure your resume and LinkedIn profile reflect your most recent experiences. Some conferences offer resume books, submit yours for inclusion if available.
  5. Schedule Meetings in Advance – If possible, reach out to recruiters, alumni, or professionals attending the conference and set up coffee chats or informal meetings before the conference begins.

During the Conference: Engage Strategically

  1. Be Present & Engaged – Attend key sessions, ask thoughtful questions, and introduce yourself to speakers and panelists afterward.
  2. Network Intentionally – Don’t just collect contact information. Have meaningful conversations and express genuine interest in the person or company.
  3. Use Social Media – Post about the conference on LinkedIn and engage with attendees by commenting on relevant posts.
  4. Take Notes – Write down key insights from discussions and any follow-ups you need to make.

After the Conference: Follow-Up & Stay Connected

  1. Send Personalized Follow-Ups – Within reasonable time, send thank-you emails to those you met, referencing your conversation and expressing interest in staying connected.
  2. Connect on LinkedIn – Send a request with a short message reminding them of your discussion.
  3. Take Action – If an opportunity was mentioned, follow up with a request for a meeting or application details.
  4. Stay Engaged – Continue interacting with connections by commenting on their posts, sharing relevant articles, or scheduling occasional check-ins/outreach.

By approaching industry conferences with a strategic mindset, you can build meaningful relationships, gain insights into target companies, and uncover hidden job opportunities. Schedule time with a CDO Coach to strategize your approach to your next conference.

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By Mike Minutoli
Mike Minutoli Senior Director, Career Education and Coaching