Students: Need a space for recruiting? Book an Interview Room in WebEMS
Have an offer? Sponsored? Starting your own business? Congratulations! Report in CMS

Yale SOM Home
FAQ's

This is a community for those interested in all areas of Consumer Packaged Goods (CPG); Food, Agribusiness, and Beverage (FAB), and Retail to explore news, resources and events from the CDO, SOM Clubs and broader Yale.

Product marketing management role: an introduction

Product marketing management role: an introduction
An introduction to core PMM responsibilities such as user research, positioning, product launches and driving product adoption

Anna Wiggins, ex-Google, ex-PayPal, Sr. Director PMM at BlueVinePublished: November 10, 2020

Everyone has their own definition …

Read more

Discover Your Dream Job: Expert Insights for Niche Professionals

Expertise naturally blossoms from years of unwavering dedication and hard-earned experience.

As a seasoned professional, you’ve meticulously crafted your niche, sharpened your skills, and mastered your field. However, in the dynamic realm of careers, adaptability reigns supreme.

Now is the …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
Read more

Navigating Healthcare Industry Recruiting Opportunities

Fall recruiting season is packed with opportunities both from leaders and niche organizations from across health industry sectors – Abbott, Amgen, AbbVie, Chartis, Eli Lilly, Medtronic, Thermo Fisher UnitedHealthcare Group, and ZS Associates to name a few.  These employers are …

By Norma Atkinson
Norma Atkinson Employer Partnerships Manager
Send Email
Read more

15 Questions You Should Be Ready to Answer in a Product Marketing Interview

So you’ve landed an interview for a product marketing role—congrats! Now, it’s time to prepare. But where do you start? And how can you ensure you’ll be successful in the interview and land that product marketing job?

If you’re wondering …

Read more

Interested in Consumer Packaged Goods (CPG)? Here’s What You Need to Know!

What is CPG:

This an industry at the heart of everyday life, creating goods that cater to essential and leisure needs of billions globally. Ranging from personal care items and household products to electronics and apparel, this industry is dynamic …

By Kennedy Sani
Kennedy Sani Employer Partnerships Manager
Send Email
Read more

Sidebar

Quick Links

Make a Coaching Appointment

Report an Offer

Connect with Alumni

Customize Your Notifications

Career Resources

View All Resources

Industry Guides


Vault Guide to Branding, Image, and Marketing Consulting Jobs

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …


View All Resources

Skill Building

Industry Primer: Consumer Packaged Goods

Consumers worldwide buy or use billions of Consumer Packaged Goods (CPG) every day, and the massive global corporations that dominate…

Industry Primer: Retail

While all retailers share a common goal – identifying and profitably serving consumer demand – there is enormous variance across…

Industry Primer: Consumer Electronics

The advent of electricity meant a new type of power, and that meant a new type of product: the electric…

Function Primer: Finance

Warren Buffett has some famous financial advice—“Rule number 1: Never lose money. Rule number 2: Never forget rule number 1.”…

Industry Primer: Digital Payments

Digital payments. Without them, the global economy would grind to a halt. Hundreds of trillions of dollars are flowing each…

Professional Networking

Taught by Dorie Clark
You don’t have to be an extrovert to be good at networking, and you don’t have to be fake. In…

Advanced Product Marketing

Taught by Jonathan Chang
At a basic level, product marketing is about determining who your users are, what they need, and how to align…

Product Marketing Foundations

Taught by Richard King
Your organization has a great product, but what’s the best way to get the product to market and keep it…

Excel: Advanced Formulas and Functions (2023)

Taught by Oz du Soleil
Follow along with Excel MVP Oz du Soleil as he demystifies the many kinds of formulas and functions available in…
View All Classes