Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.
According to NACE’s Job Outlook 2025 survey, nearly 90% of employers look for problem-solving skills on student resumes, while almost 80% look for teamwork skills.
Your resume is where you show employers what you can do, from your work experience …
Building authority on LinkedIn can be tricky. You want others to recognize you as a knowledgeable and credible professional in your field. At the same time, you don’t want to share every detail of your life or career.
Striking the …
When building an executive brand, you want people to understand what you bring to the table. However, it’s also crucial to ensure they don’t think you’re bragging.
The goal is for other professionals to notice your value through your leadership, …
See below for resources to help you tell your professional story in a range of settings, from a quick “elevator …
See below for resources to help you craft your written materials, including resume, cover letter, and LinkedIn profile.
Resume Resources
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Create a powerful accomplishment statement for your resume by using the accomplishment statement document.
CDO guide to writing a high impact resume that best showcases your experience, education and career objectives
Yale SOM Resume Guide is a descriptive resume outline for students and alumni.
A proper résumé and effective job-hunting skills can go a long way in getting a foot in the door. An …
