Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.
Picture this: You give a great talk at an industry event. You impress many possible partners. But later, when they look you up on LinkedIn, they see a profile that does not match the lively leader they just met.
Today, …
It’s no secret that networking plays a key role in career growth, but it gets tricky when you’re actively job hunting. Reaching out to former colleagues, industry peers, or new connections can quickly come across as transactional if not handled …
Here’s just a sampling of the questions I get about LinkedIn on a regular basis:
“How many recommendations do I need to have?”
“Do I have to buy a Premium account?”
“What should I do if my mom endorsed me …
See below for resources to help you tell your professional story in a range of settings, from a quick “elevator …
See below for resources to help you craft your written materials, including resume, cover letter, and LinkedIn profile.
Resume Resources
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Create a powerful accomplishment statement for your resume by using the accomplishment statement document.
CDO guide to writing a high impact resume that best showcases your experience, education and career objectives
Yale SOM Resume Guide is a descriptive resume outline for students and alumni.
A proper résumé and effective job-hunting skills can go a long way in getting a foot in the door. An …
![LinkedIn Guys [Current Students & Alumni]](https://cdn.uconnectlabs.com/wp-content/uploads/sites/208/2023/02/the-linkedin-guys-feature-image-480x311.png?v=64224)