Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.
Build your Brand: Resume, Cover Letter & Story
The consulting resume
Ana Carolina Sousa, ex-McKinsey AssociatePublished: September 25, 2022
Role context | Things to include & avoid | Examples & feedback
One of the most crucial ways to land a great consulting role is by building …
Getting an executive job is becoming tough as many people aim for such positions. Workplaces are highly competitive as employees try to impress their seniors for a promotion. Not forgetting that many active job seekers have impressive skills, making it …
In the dynamic landscape of job seeking, your resume serves as your gateway to unlocking career opportunities. Visualize it as your passport to your ideal job, stamped with the latest trends and innovations. For executives and senior professionals navigating today’s …
Now more than ever, with the ever-expanding reach of the internet and social media platforms, personal branding has transitioned from being merely advantageous to utterly indispensable. In this digital age, where information flows ceaselessly and first impressions are formed with …
As a former leader of LinkedIn’s Education Team and the official LinkedIn trainer for organizations from Harvard Business School to the Canadian Olympic Committee, by far the #1 question I get is:
“Is LinkedIn Premium worth it?”
To find out, …