Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.
Build your Brand: Resume, Cover Letter & Story
Resumes have probably not changed since the last time you relied on one to introduce yourself to prospective employers.
You have changed, too, from the days when you applied for entry-level positions, and your work history could be summed up …
Today’s job market is a competitive one.
That means that, in order to secure a job, it’s important to have a well-written resume that really makes an impact on recruiters and hiring managers alike. One way to ensure that your …
According to a recent report from the Pew Research Center, around four percent of workers, on average, changed industries every month from 2019 to 2021. What’s more, in 2021, around five percent of employees found new occupations. Though these percentages …
While recruiters work to help companies fill their open roles, they can also help you — the job seeker — connect with roles you might be interested in and a good fit for. According to Jobscan, 94% of recruiters use LinkedIn to …
Throughout my years in business, I’ve made plenty of “mistakes”—although I firmly believe there are no mistakes, only learning experiences. I’ve also picked up a few tips along the way. They’ve helped me to succeed in founding and running several …






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