GenJam (AI Creative Advertising Jam)

Machine Cinema is bringing a GenJam to Yale SOM. It is a fast, hands on creative jam where teams use leading generative AI tools to build a short advertising concept from idea to assets in a single session.It blends the energy of a mini film festival, a hackathon, and a workshop, designed for anyone curious about how AI is reshaping marketing, media, and creative work. You will hear brief insights from industry guests, see tool demos, then jump straight into making.Come if you’re into marketing, brand, product, media, design, entrepreneurship, or you just want to learn by building. No experience required. We’ll match you into a team, and you’ll leave with a finished project such as a 15 to 30 second spot, a storyboard, or a campaign concept, along with practical fluency in modern AI creative workflows.