CPG & Retail

“Business casual” is a straightforward dress code in that the name translates precisely to what it means: a mix of formal and casual clothing. Yet it can be hard to know what’s too formal for this dress code and, conversely, …

If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …

A day in the life of a PMM
Inside look at the job of a Salesforce PMM, including key deliverables, meetings and strategies to keep learning

Al Dea, Sr. PMM at Salesforce, ex-Deloitte DigitalPublished: November 10, 2020

At some point, …

Product marketing management role: an introduction
An introduction to core PMM responsibilities such as user research, positioning, product launches and driving product adoption

Anna Wiggins, ex-Google, ex-PayPal, Sr. Director PMM at BlueVinePublished: November 10, 2020

Everyone has their own definition …

Interested in brand management? Take a look at a typical day in the life of an assistant brand management… and get ready for a lot of meetings.

8:30 AM: Get into work. Listen to voice mails. Check e-mails. Look over …