This is a community for those interested in all areas of Consumer Packaged Goods (CPG); Food, Agribusiness, and Beverage (FAB), and Retail to explore news, resources and events from the CDO, SOM Clubs and broader Yale.
“Business casual” is a straightforward dress code in that the name translates precisely to what it means: a mix of formal and casual clothing. Yet it can be hard to know what’s too formal for this dress code and, conversely, …
So you’ve landed an interview for a product marketing role—congrats! Now, it’s time to prepare. But where do you start? And how can you ensure you’ll be successful in the interview and land that product marketing job?
If you’re wondering …
Interested in brand management? Take a look at a typical day in the life of an assistant brand management… and get ready for a lot of meetings.
8:30 AM: Get into work. Listen to voice mails. Check e-mails. Look over …
Product marketing management role: an introduction
An introduction to core PMM responsibilities such as user research, positioning, product launches and driving product adoption
Anna Wiggins, ex-Google, ex-PayPal, Sr. Director PMM at BlueVinePublished: November 10, 2020
Everyone has their own definition …
A day in the life of a PMM
Inside look at the job of a Salesforce PMM, including key deliverables, meetings and strategies to keep learning
Al Dea, Sr. PMM at Salesforce, ex-Deloitte DigitalPublished: November 10, 2020
At some point, …
