This is a community for those interested in all areas of Consumer Packaged Goods (CPG); Food, Agribusiness, and Beverage (FAB), and Retail to explore news, resources and events from the CDO, SOM Clubs and broader Yale.
Interested in brand management? Take a look at a typical day in the life of an assistant brand management… and get ready for a lot of meetings.
8:30 AM: Get into work. Listen to voice mails. Check e-mails. Look over …
Product marketing management role: an introduction
An introduction to core PMM responsibilities such as user research, positioning, product launches and driving product adoption
Anna Wiggins, ex-Google, ex-PayPal, Sr. Director PMM at BlueVinePublished: November 10, 2020
Everyone has their own definition …
A day in the life of a PMM
Inside look at the job of a Salesforce PMM, including key deliverables, meetings and strategies to keep learning
Al Dea, Sr. PMM at Salesforce, ex-Deloitte DigitalPublished: November 10, 2020
At some point, …
If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …
Young businesswoman explaining graph to business team. Photo courtesy of Shutterstock.
Marketing jobs are very competitive. At times, completing an internship or having a private contact opens the door for you in marketing and hence an upper hand when you …
