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CPG & Retail

This is a community for those interested in all areas of Consumer Packaged Goods (CPG); Food, Agribusiness, and Beverage (FAB), and Retail to explore news, resources and events from the CDO, SOM Clubs and broader Yale.

A Day in the Life: Assistant Brand Manager

Interested in brand management? Take a look at a typical day in the life of an assistant brand management… and get ready for a lot of meetings.

8:30 AM: Get into work. Listen to voice mails. Check e-mails. Look over …

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Product marketing management role: an introduction

Product marketing management role: an introduction
An introduction to core PMM responsibilities such as user research, positioning, product launches and driving product adoption

Anna Wiggins, ex-Google, ex-PayPal, Sr. Director PMM at BlueVinePublished: November 10, 2020

Everyone has their own definition …

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Product marketing: a day in the life of a PMM

A day in the life of a PMM
Inside look at the job of a Salesforce PMM, including key deliverables, meetings and strategies to keep learning

Al Dea, Sr. PMM at Salesforce, ex-Deloitte DigitalPublished: November 10, 2020

At some point, …

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Is Marketing a Good Career Path?

If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …

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10 Tips to Land a Job in Marketing

Young businesswoman explaining graph to business team. Photo courtesy of Shutterstock.

Marketing jobs are very competitive. At times, completing an internship or having a private contact opens the door for you in marketing and hence an upper hand when you …

By College Recruiter
College Recruiter believes that every student and recent grad deserves a great career.
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