Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.
Build your Brand: Resume, Cover Letter & Story
It’s no secret that networking plays a key role in career growth, but it gets tricky when you’re actively job hunting. Reaching out to former colleagues, industry peers, or new connections can quickly come across as transactional if not handled …
Here’s just a sampling of the questions I get about LinkedIn on a regular basis:
“How many recommendations do I need to have?”
“Do I have to buy a Premium account?”
“What should I do if my mom endorsed me …
A polished, professional resume is one of the most powerful tools for career growth. Learning how to create a professional resume using AI can give you a crucial advantage.
Today, it’s not enough to simply list your job experience; your …
Three former corporate executives who migrated to the start-up world share their stories and tips.
By some estimates, three start-ups are born every second. Disruption and the rise of the gig economy explain only part of this start-up mania. A …
1. I started engaging with company posts BEFORE I needed work. Just 10 minutes daily. When I finally needed a job, recruiters already knew my name.
2. Look at people who have your dream job. I found 5 people with …







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