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Build your Brand: Resume, Cover Letter & Story

Your public brand is made up of different concrete components, including your resume, cover letter, LinkedIn profile, and story, as well as less tangible things, like your demeanor. When you hone the components that you control, you make yourself stand out in positive ways and reinforce good connections. Explore the areas below for an overview of your public brand and related resources.

Making the Leap to Entrepreneurship

Three former corporate executives who migrated to the start-up world share their stories and tips.

By some estimates, three start-ups are born every second. Disruption and the rise of the gig economy explain only part of this start-up mania. A …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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What hidden Linkedin tricks worked for you?

1. I started engaging with company posts BEFORE I needed work. Just 10 minutes daily. When I finally needed a job, recruiters already knew my name.

2. Look at people who have your dream job. I found 5 people with …

By Mike Minutoli
Mike Minutoli Senior Director, Career Education and Coaching
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The Consulting Resume

One of the most crucial ways to land a great consulting role is by building a strong resume. If you are starting from scratch, you can find a functional guide on how to craft your resume…

For more on the …

By Mike Minutoli
Mike Minutoli Senior Director, Career Education and Coaching
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Tailoring Your CV to Each Job: The Key to Landing More Interviews

You’ve just found a job that seems ideal for you. Excited you sent off your usual CV; hoping to hear back soon. But days go by, and nothing happens. No email, no call, no interview. This is a common experience …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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Your CMS profile – what is it and why should you care?

What is your CMS profile? 

This is a snapshot of you, captured in a database through filterable fields. Do you want to be noticed by employers that interest you? Use your profile to make sure they aren’t filtering you …

By Rebecca Stekloff
Rebecca Stekloff Senior Director, Employer Partnerships
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